W2 Inquiry: What’s trending on Twitter today?

 

40-twitter-accounts-to-follow.jpg
Figure 1: Twittering. Source: The Website Marketing Group (2016).

Communication and the available channels of communicating continues to grow with the increased use of social media sites. Journalists and communication professionals often harvest the information available on social media sites as the information is instant and direct from the source. Interestingly, Twitter’s mission statement highlights this point:

“To give everyone the power to create and share ideas and information instantly, without barriers’.(Twitter 2016).

With 310 million active users every month and 79% of accounts belonging to members out side of the United States (Twitter 2016), it is certainly a valuable source for any communication professional. As social media sites become more advanced, features such as Twitter trends provide thought-provoking insight into the stories audiences are considering news-worthy.

For example, today, the worldwide top twitter trend are:

Trending WW
Figure 2: Worldwide Twitter Trending List on 19 July 2016. Source: Trends 24 (2016).

While in Australia, today the trends are:

Trending Aus.png
Figure 3: Australian Twitter Trending List on 19 July 2016. Source: Trends 24 (2016).

Meanwhile, the trends in Darwin, Northern Territory today are:

Trending DWN.png
Figure 4: Darwin NT Twitter Trending List on 19 July 2016. Source: Trends 24 (2016).

A study of these trends highlights several interesting relationships between the lists. All three lists would suggest that #RNCinCLE is a handle for a story that is of international significance as it has appeared high in the trending list of all three regions. Meanwhile, worldwide trending stories in a foreign language or about the Bachelorette are not of significance to Australian or Darwin audiences. It appears that internationally as well as locally, the Taylor Swift news is becoming less interesting to audiences as it does not appear on any of the latest trending lists. While in Darwin, Brian Eno and Lou Reed are big news however these stories do not appear to be of significance to the National or International audiences.

The Twitter social media platform is becoming a powerful for journalists and communication professionals. Twitter, as well as other social media sites, is assisting journalists with receiving news in an increasingly timely manner directly from the source. Furthermore, tweets themselves are becoming discussion points for journalists. The Sydney Morning Herald’s online piece “Republican National Convention 2016 with Donald Trump proving as weird as feared” (2016) used a tweet as a primary source to assist with arguing the article’s point:

Trump Wife.png
Figure 5: Clip of Melania Trump’s Speech. Source: The Sydney Morning Herald (2016)

Similarly, the Guardian published a piece by Bridie Jabour titled “Taylor Swift’s ‘downfall’: what the online celebrations really say” (2016) that utilised tweets to demonstrate how ‘every-day citizens’ are reacting to Kim Kardashian West’s actions:

T Swift.png
Figure 6: Tweets about Taylor Swift. Source: The Guardian (2016).

As well as journalists, organisations are also utilising Twitter. Organisations often use Twitter as a means of promoting relevant issues or events.

Digital Learning and Teaching Victoria (DLTV) is an organisation that holds an annual Digital Learning and Teaching Victoria Conference. (DLTV) have created a twitter page for the conference and have been promoting not only the event but also the use of the handle #DigiCon16. This handle has proven to be so successful it featured on the Australian and Darwin trending lists.

Digicon.png
Figure 7: DigiCon 2016 Twitter Page. Source: Twitter (2016).

 

Similarly, the Rugby League World Cup Association are using Twitter to advertise the upcoming 2017 competition and are promoting the use of the handle #RLCW2017. This handle featured on the Australian and Darwin trending lists.

World Cup.png
Figure 8: Rugby League World Cup 2017 Promotional Tweet. Source: Twitter (2016).

 

With Twitter supported in over 40 languages, approximately 1 billion unique visits monthly to sites with embedded tweets (Twitter 2016) and the varied use of Twitter by journalists, organisations and celebrities, it is undeniable that Twitter is valuable tool in today’s communication landscape.

So, why not follow me on twitter? https://twitter.com/sinfield_hilary

 

 

References:

Digital Learning and Teaching Victoria [digi_con] 2016, Twitter Newsfeed, viewed 19 July 2016, https://twitter.com/digi_con/with_replies

Jabour, B 2016, ‘Taylor Swift’s ‘downfall’: what the online celebrations really say’, 18 July, viewed 19 July 2016, https://www.theguardian.com/commentisfree/2016/july/18/taylor-swift-kanye-west-kim-kardashian-west-famous-reaction?CMP=fb_gu

Rugby League World Cup Association [RLWC2017] 2016, ’28 Games. 14 Teams. 5 Weeks. 3 Countries. 13 Destinations. 1 Cup.’, Tweet, 19 July, viewed 19 July 2016, https://about.twitter.com/RLWC2017

The Website Marketing Group 2016, Twittering, digital image, Gallery, viewed 20 July 2016, http://blog.twmg.com.au/20-seo-influencers-to-follow-on-twitter/

Trends 24 2016, Australia Top Twitter Trends, viewed 19 July 2016, http://trends24.in/

Trends 24 2016, Darwin Top Twitter Trends, viewed 19 July 2016, http://trends24.in/

Trends 24 2016, Worldwide Top Twitter Trends, viewed 19 July 2016, http://trends24.in/

Twitter 2016, About, viewed 20 July 2016, https://about.twitter.com/company

Zappone, C 2016, ‘Republican National Convention 2016 with Donald Trump as weird as feared’, The Sydney Morning Herald, 19 July, viewed 19 July 2016, http://www.smh.com.au/world/us-election/replublican-national-convention-2016-donald-trump-breaks-with-tradition-to-speak-on-day-one-20160718-gp81gw.html

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Author: Hil Sinfield

Business and professional communication specialist.

1 thought on “W2 Inquiry: What’s trending on Twitter today?”

  1. Hi Hilary,
    I think you did some really good research on this and chose some interesting stories to reflect on. The statistics at the end were a really good way to sum up the fact that twitter is an important tool.
    I think a lot of the questions in the week two activity were trying to get us to investigate twitters importance and whether it had impacts on other media. You definitely addressed the criteria.
    Jen

    Like

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