W5 Inquiry: An Instagram Investigation

Image 1: Instagram logo Source: Google Play (2016)

After Facebook, Instagram is my go to social media site. Instagram appeals to me because I enjoy the mixture of seeing my friends and family’s photos while also having the ability to search hashtags for the latest trends. If there is a news event or a celebrity that interests me, I always try to Instagram it. In addition, who wouldn’t love a social media site that allows the application of filters to make even the most mediocre of photos look professional?

Instagram is a social media site that describes itself as a community of more than 500 million who capture and share the world’s moments (Instagram 2016). The photo sharing site allows users to upload a photo with a caption and add hashtags in order to make the photo searchable. Expanding Horizons (2016) suggests that Instagram has 300 million active daily users and that users span across many nations and age groups.

I personally use Instagram to publish photos of my life. Professionally, however, Instagram can be used effectively for marketing purposes such as displaying a restaurant’s best dish, highlighting a tourism destination’s hotspot or showing a program’s amazing weight loss transformations. When an organisation can blur these lines; encourage Instagram users to post photos of their life that show them using products, marketing of the product becomes enhanced.


Expanding Horizons 2016, 180 interesting Instagram statistics, viewed 10  August 2016, http://expandedramblings.com/index.php/important-instagram-stats/

Google Play 2016, Instagram, digital image, viewed 10 August 2016, https://www.google.com.au/search?q=instagram&biw=1366&bih=599&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwiHnKTv2rbOAhWJnJQKHaobAkYQ_AUIBigB#imgrc=I6IDxsv-MLPaKM%3A

Instagram 2016, About us, viewed 10 August 2016, https://www.instagram.com/about/us/


Author: Hil Sinfield

Business and professional communication specialist.

5 thoughts on “W5 Inquiry: An Instagram Investigation”

  1. Great link between theory and practice. Just watch consistency in your references – eg. bracket for one year, and no bracket for another. 🙂


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