W8 Prac: Putting a PR spin on it

Week eight introduced the art of developing a media release.  Having worked in administration roles within a marketing department and a communications department, I appreciate that media releases often read effortlessly. However, I know a lot of effort has been inputted by the writer to ensure this effortlessly.

The task at hand this week was to develop a media release for a fake organisational crisis. The following media release has been developed on behalf of a fake organisation:



2 June                                                   FOR IMMEDIATE RELEASE



FakeComicCon organisers are working with the relevant authorities to investigate the security breach at the Brisbane Convention Centre event held today.

Authorities are investigating the play fight between 40 event participants that descended into a violent altercation that lasted approximately 20 minutes.

Currently an 18-year-old Brisbane man and 23-year-old Townsville women remain in a critical condition while a further five people are also receiving treatment for injuries at the Royal Brisbane Hospital.

FakeComicCon CEO, Casey Smith, said FakeComicCon’s immediate thoughts are with those who have been injured and their families.

“We are deeply concerned for those involved in this incident and saddened that such an act has occurred at one of our events,” said Casey Smith.

A Queensland Police Spokesperson said four people have been arrested on charges relating to weapons and assault.

It has been found that event participants were able to enter the venue with weapons disguised as part of their costumes.

Casey Smith said FakeComicCon will continue to work with the relevant authorities to ensure this incident is not repeated that the future FakeComicCon events.

“Increased security measures and entrance screening will be implemented at the scheduled events in Sydney, Melbourne, Adelaide, Perth and next year’s Brisbane meet,” said Smith.

FakeComicCon is an all ages event. International film and television stars attend events to meet participants and autograph photographs.


Further enquires may be directed to:

Name: Jenna Jones

Position: Communications Manager

Telephone: 0400 000 000 or 08 8972 0000

Email: JJones@fakecomiccon.com.au


Author: Hil Sinfield

Business and professional communication specialist.

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