W10 Prac: Alternate headlines

In week eight we were given the opportunity to become Jenna Jones, Communications Manager of FakeComicCon for the day. Unfortunately on this day the organisation was in crisis management mode due to a violent incident that had occurred at one of the FakeComicCon events.

 As part of our Communication Manager duties, we were required to develop a media release. The media release that I developed was headlined ‘FakeComicCon and Queensland Police Investigate Incident’. You can view the media release and headline here >> https://hilaryscomm11007blog.wordpress.com/2016/09/17/w8-prac-putting-a-pr-spin-on-it/#more-772 This week we have been tasked with developing three alternate headlines. The alternatives that I created are:

  1. Police investigate incident at Brisbane FakeComicCon Event

As Thompson (2011) explains, accuracy is the key to a strong headline. Headline suggestion 1 provides increased accuracy when compared to the original headline. FaceComicCon is not investigating the incident – the Police are. By stating ‘Police’ as the first word in the headline, increased credibility of the article is also gained.

  1. Eight people injured at FakeComicCon Brisbane

While not ideal as a headline from FakeComicCon’s organisational perspective, this is an improved headline for news writing. Through the use of the number ‘eight’ in the headline, the headline appears more compelling which generally results in an increased number of readers (Thompson 2011).

  1. Increased security will be implemented at future FakeComicCon Events

Rather than focusing on what has occurred, this headline focuses on the implications of the event. This headline may have been a better option for the organisation’s media release as it provides a more positive feel.


Thompson 2011, 10 questions to help you write better headlines, viewed 29 September 2016, http://www.poynter.org/2011/10-questions-to-help-you-write-better-headlines/140675/


Author: Hil Sinfield

Business and professional communication specialist.

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