W11 Prac: From ‘bad’ to ‘good’

Woman freed from under Brisbane train

A women was freed from under a train at Eagle Junction Train Station in Brisbane at 12.55pm.

After becoming trapped just after 12noon, four fire crews responded to the incident.

A spokesperson for the Queensland Ambulance Services said the women has been transported to the Royal Brisbane Hospital in a serious condition.

“The woman is currently conscious but has sustained lower leg injuries,” said the spokesperson.

Train services have been impacted with delays of up to 40 minutes being experiences on the Airport and Doomben lines.

For more information on the latest train delays, contact Queensland Rail: 1234 5678.

W10 Prac: Alternate headlines

In week eight we were given the opportunity to become Jenna Jones, Communications Manager of FakeComicCon for the day. Unfortunately on this day the organisation was in crisis management mode due to a violent incident that had occurred at one of the FakeComicCon events.

 As part of our Communication Manager duties, we were required to develop a media release. The media release that I developed was headlined ‘FakeComicCon and Queensland Police Investigate Incident’. You can view the media release and headline here >> https://hilaryscomm11007blog.wordpress.com/2016/09/17/w8-prac-putting-a-pr-spin-on-it/#more-772 Continue reading “W10 Prac: Alternate headlines”

W10 Prac: Nitmiluk National Park’s Smouldering Sunset [Photo Essay]

Nitmiluk (Katherine Gorge) National Park is located in the Top End of the Northern Territory. A variety of walking tracks are available for visitors to explore including the Baruwei Lookout Loop Walk. This landscape is steeped in a rich Indigenous history.

A winding 30km road from Katherine, Northern Territory, leads to the entrance of the Nitmiluk National Park. Traditional Owners of this ancient landscape, the Jawoyn People, welcome those wishing to visit, explore and learn (Nitmiluk Tours 2016)..

Continue reading “W10 Prac: Nitmiluk National Park’s Smouldering Sunset [Photo Essay]”

W8 Prac: Putting a PR spin on it

Week eight introduced the art of developing a media release.  Having worked in administration roles within a marketing department and a communications department, I appreciate that media releases often read effortlessly. However, I know a lot of effort has been inputted by the writer to ensure this effortlessly.

The task at hand this week was to develop a media release for a fake organisational crisis. The following media release has been developed on behalf of a fake organisation:



2 June                                                   FOR IMMEDIATE RELEASE



FakeComicCon organisers are working with the relevant authorities to investigate the security breach at the Brisbane Convention Centre event held today.

Continue reading “W8 Prac: Putting a PR spin on it”

W7 Prac: And in other news…

Companion canines are an important part of life said Mechanic Kyle Bell today.

Kyle, an owner of a Red Heeler and a Bull Arab cross said his dogs brighten his afternoons. Many of his afternoons are spent trekking down dirt tracks, swimming in the river or laying in the sunny backyard just so he can spend quality time with his dog.

Soundbite from Kyle: “When I get home from work they are so happy to see me, I spend every afternoon I can with them”.

Kyle’s friend and carpenter, Dylan Wuttke ((What-KEY)) said he agrees.

Soundbite from Dylan: “Life would be boring without them.”

Kyle and Dylan both said that their dogs are part of the family. But, they have an important household role.

Dylan said his dog Stella has a job to do.

Soundbite from Dylan “Stella guards the fence while we’re at work”.

Continue reading “W7 Prac: And in other news…”

W6 Prac A: The journey from Article to Twitter to Storify

During week 4 I interviewed two friends and developed an article about what they believed to be the most important thing to them. To view this article, check-out this link >> W4 Prac: Excite your life with a canine companion. As part of this exercise, I also tweeted two of the interviewee’s quotes with their photograph. Continue reading “W6 Prac A: The journey from Article to Twitter to Storify”

W6 Prac B: The journey from Tweets to Media Release to Storify

During week three, I commenced preparation for the coverage of an event. The coverage was to include live tweeting during the event followed by the development of a media release and publication on Storify.

I am thankful to say that on the 13th August I successfully live tweeted the Katherine Community Markets (my event). You can check-out my twitter account and coverage of the event here >> https://twitter.com/sinfield_hilary Continue reading “W6 Prac B: The journey from Tweets to Media Release to Storify”